Running an online store is complicated.We make it simpler.
Technology and expertise designed around the way your online business actually works.
Let's talk- Product Boarding
- Social Media Posting
- Online Advertising
- Order Fulfilment
- Order Returns
- Sales & Customer Analytics
What it takes
to run an
online store
Operations Intelligence Automation
01Product Boarding
New stock has arrived.Now get it online.
Images need uploading and preparing. Product information needs entering. Descriptions need writing. Prices, variants, sizing and categories all need checking.
Every product takes staff time — and the more stock that arrives, the more people and hours it consumes.
ShopETell
ShopETell takes care of the repetitive product preparation, leaving your team to review what matters and get products online faster.
03Online Advertising
Advertising is easy to spend on.Harder to spend well.
Ad platforms tell you what is getting clicks and sales. They don't always tell you what you should actually be pushing.
Stock levels, margin, sales performance and product lifecycle all matter — and somebody has to keep joining that information together.
ShopETell
ShopETell brings advertising and product performance together, helping you put spend behind the products that make sense for the business.
04Order Fulfilment
An order has been placed.Now the work starts.
Orders need finding, picking, checking, packing, labelling and dispatching — with staff moving between orders, stock and systems to keep everything right.
More orders usually means more handling, more staff time and more opportunity for mistakes.
ShopETell
ShopETell gives your team one clear fulfilment workflow, bringing the order, customer and product information they need together from pick to dispatch.
05Order Returns
Not every order stays sold.Then the work starts again.
A return means another customer request, another label, another parcel to track, another item to check, another refund or exchange and another stock update.
At volume, returns become their own operation — consuming staff time long after the original order was fulfilled.
ShopETell
ShopETell brings the return journey into one workflow, helping the customer and your team move from request to refund, exchange or restock with less manual work.
06Sales & Customer Analytics
Your business creates data every day.Knowing what it means is harder.
Sales, stock, margins, returns, advertising and customer behaviour all tell part of the story — but the information is often spread across different systems.
The challenge isn't having more data. It's knowing what needs your attention and what to do next.
ShopETell
ShopETell brings the important information together, helping you understand what's working, what isn't and where the business should focus next.
Why ShopETell
We built it becausewe needed it ourselves.
ShopETell started inside Ruby Rouge, our own online fashion business.
As Ruby Rouge grew, so did the workload behind it — more products, more orders, more advertising, more content, more returns and more information to understand.
We built ShopETell to take that complexity out of the day-to-day operation. What started as tools to solve our own problems has changed the way we run the business.
Now we want to bring that experience to other online retailers.
We're involved personally.
ShopETell isn't software we simply hand over and leave you to figure out.
Niamh brings the retail experience. Cyril brings the technology.
We work with you to understand how your business operates, identify where time and resources are being lost, implement the right parts of ShopETell, train your team and continue improving things with you.
Technology. Retail experience. Ongoing support.
Tell us how your online business works.
Let's talk about what's taking too much time, what isn't working as well as it should, and where we might be able to help.
Let's talk
02Social Media Posting
The products are online.Now people need to see them.
Deciding what to post, finding the content, writing copy, checking stock and keeping every channel active takes time — every day.
And the person creating the content rarely has all the product and performance information in front of them.
ShopETell
ShopETell uses your products, stock and performance to help choose what to promote, create the content and keep your social channels active.